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Mobiles are getting more affordable, and the internet is getting faster, applications are becoming significantly vital for our day to day life.
Humans and mobiles are becoming two inseparable companions. So their attention is getting absorbed by those devices. So today’s natural question is how to get their attention and deliver an experience and the brand marketing message without disturbing their journey.
The pandemic boosted gaming as people stayed indoors and on their screens. The Metaverse might accelerate the concept too what’s better than gaming to get their attention to deliver the brand marketing message. It’s powerful.
BE AT THE TOP OF THE MARKET SHARE LEADERBOARD
As brands aim to eat bigger chunks of the market share, introducing games into the marketing mix is clever. It’s a no brainer too. Gamification adds an element of joy, interactivity, and engagement that every brand would love. It’s exciting, entertaining, and effective.
LEVEL UP EVERY CAMPAIGN
Let’s face it. There’s no quicker route to immerse your potential target audience in your brand’s world than gamification. Better still, it gives you a chance to reward them – leading to higher engagement and all the numbers you need to take your campaign to the next level.
With a partner like iboothme, you customize every experience and message too. You can add special AR or VR effects and personalize the message and the visual experience. You can include your big strategy seamlessly. You can also collect valuable data that can be used to target your audience in the future.
GAMES PEOPLE PLAY
Big brands like Sephora prove just how successful the gamification strategy can be.
Recently, the popular makeup brand collaborated with the innovative studio ‘iboothme’ to launch an exciting gaming mobile experience. The response was record-breaking, with sales numbers and ROI heading towards a new hi-score.
See why the partnership with iboothme and Sephora was such a game-changer. Watch the video here.
WANT TO GAMIFY YOUR BRAND EXPERIENCE?
At iboothme, we’re always ready for a new challenge. If you want to see how gamification can transform your brand experience or your next big campaign, we’re here to help you brainstorm with our different visual solutions. So be ahead of the trend. Get in touch now.