Virtual marketing has been trending. But there’s one aspect that’s helped it take off so quickly and make it so successful: Gamification.
Recently, iboothme hosted one of our most engaging virtual events for That Festive Run that was purely based on gamification. And the results were a new high score for both us as well as the client.
So what makes gamification so cool for Virtual Marketing?
Games are fun
Some people love action games, some love arcades. And some love strategy. What’s the common thread? You will rarely see anyone getting bored playing a game because the premise of every game is fun. More importantly, gamifying your content and message will keep things casual, subliminal and memorable.
Games are immersive
There’s no better and effective way to take your audience into your brand’s world and space than a game. This is how they live your brand and experience it in a whole different and unconventional way.
Check out iboothme combined the power of gamification with virtual marketing for That Festive Run. View video here.
Games are engaging
Data strongly suggests that people are more focused while playing a game. So wouldn’t you want to keep your audience engaged with your content? Add new challenges and messages along the way and you’ll have your audience completely hooked.
Games are mobile
You can take your message anywhere and anytime. To any corner of the world. And target your audience precisely and effectively based on their interest and their online behaviour Imagine, benefitting from a captive audience without the high costs.
Games are incentivising
You see people love to win and everyone loves a challenge. Make sure they have a reason to come back by unlocking rewards at different levels. Virtual marketing lets you do that. And that’s truly a rewarding experience.
Want an amazing virtual event for your next campaign? Our team of designers, developers and trend-hunters are always looking for a juicy brief. Share your goals. Tell us your challenges. And we’ll brainstorm together to create something simply awesome.
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