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The famous QR is seeing a bit of resurgence. Today, a simple scan is helping e-commerce marketers replace expensive real spaces with real results. In fact, just recently at iboothme, we created a virtual event for the luxury online store Level 1 where the humble QR code took centerstage. And the results and learnings were extraordinary. And quite eye-opening.
Top 3 reasons why we think QR code is back and here to stay
The QR code is quick
All you need is to scan the code with a smartphone (that almost everyone has these days) and it instantly takes your customer on your journey – whether that’s unlocking points or claiming a free gift – like we did for Level 1 shoes.
THE QR code is versatile
It doesn’t cost much and yet a QR code can deliver so much more than traditional methods of engagement. Plus, it’s contactless in these COVID-19 days – so no pressing strange buttons, no sanitizing. And you can also add any feature or function to the code. For Level 1 we created beautiful artworks of shoes and framed them on the wall. That’s all it took. Beautiful, simple art that works like magic.
The QR code is virtual
This is the most important reason we think the QR code will make a comeback. You see, at iboothme we’ve pushed the boundaries of the last year and driven hybrid events. The QR code is the key to making this simple transition and maintaining a balance between offline and online experiences.
Here’s a glimpse of how we transformed the shopping experience for the luxury e-commerce store Level. Watch the video here.
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